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											<h1><a href=""><img src="wp-content/uploads/2017/04/profile-updated.png" alt="Jason Herndon" /></a></h1>
										
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					<h2><a href="">Leader. Developer. Writer. Minimalist. Storyteller. Backpacker.</a></h2>
							
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				<span class="cat"><a href="/category/about-me/" rel="category tag">About Me</a></span>
				
					<h2><a href="/2017/02/16/about-me/">About Me</a></h2>
				
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				<span class="post-date">Posted on February 16, 2017</span>
				
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				<p>I am a leader, developer, writer, backpacker and minimalist living in Salt Lake City, UT. I was raised in the south where I met my beautiful wife, Joanna, in middle school where we started dating. Close to twenty years and four beautiful kids later, we&#8217;re enjoying our rhythm in life.</p>
<p>I have spent the past decade in the technical and technical leadership space. Along the way I’ve worked for startups and corporate companies alike, currently as a VP Engineering/Product for a digital consultancy called <a href="https://rain.agency" target="_blank" rel="noopener noreferrer">RAIN</a>, where I’ve lead large scale projects for Amazon, Starbucks, Microsoft and other companies you&#8217;ve probably heard of. Previously Senior Director at a company called <a href="https://oneclickretail.com" target="_blank" rel="noopener noreferrer">Edge</a>, a global leader in the E-Commerce analytics space. I’ve had the privilege of leading development teams with these companies, and have helped craft business and technical strategy with some of the largest brands globally. I enjoy all of the strategic, technical and human challenges that come with building a world class team of engineers. I&#8217;ve had articles featured in a few online tech blogs and digital media sites. I spend whatever time is left on my own open source, enterprise software or other projects and writing and dreaming about the future.</p>
<p>Here&#8217;s some more things that I have written:</p>
<div id="nav_menu-3" class="widget widget_nav_menu amr_widget"><h4 class="widget-title">Recent Posts</h4><div class="menu-recent-posts-container"><ul id="menu-recent-posts" class="menu"><li id="menu-item-72" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-72"><a target="_blank" rel="noopener noreferrer" href="https://tettra.co/article/the-trap-that-can-cripple-your-entire-engineering-team/">The Trap that Can Cripple Your Entire Engineering Team<br/><span class="menu-description">Part 2 of 3 in Tettra Blog Series</span></a></li>
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<li id="menu-item-52" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-52"><a target="_blank" rel="noopener noreferrer" href="https://digiday.com/marketing/neural-nets-autonomous-machine-learning-algorithms-many-different-ways-marketers-define-ai/">Human Definition of AI<br/><span class="menu-description">Quoted on DIGIDAY</span></a></li>
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<li id="menu-item-42" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-42"><a target="_blank" rel="noopener noreferrer" href="https://venturebeat.com/2017/05/01/3-ways-ai-is-about-to-change-your-business/">3 Ways AI Can Change Your Business<br/><span class="menu-description">Featured on VENTUREBEAT</span></a></li>
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	<div id="custom_html-2" class="widget_text widget widget_custom_html"><h4 class="widget-title">About Me</h4><div class="textwidget custom-html-widget"><p>
	Things I enjoy, in no particular order:
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<p>&nbsp;</p>
<p>
	<strong>Backpacking</strong>  I've done one, two and three night stays locally here in Utah (Kamas and Zion) as well as the Sawtooth Mountain range in Idaho and the Tetons in Wyoming. My goal for next year is a week long solo hike.
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	<strong>Bob Dylan</strong> I've been a fan since high school and Moonshiner is a near perfect song
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	<strong>Beer (and Whiskey too)!</strong> I'm always down for a drink - especially if it's local.
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	<strong>Writing</strong> I write fiction and non-fiction. Most of my non-fiction is focused on the tech scene right now while my fiction is something totally set apart.
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	<strong>Music</strong> My favorite concert in recent years was Explosions in the Sky here in SLC and I'm looking forward to Ray LaMontagne later this year.
</p>
<p>&nbsp;</p>
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	<strong>Minimalism</strong>
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	<strong>Food</strong> I'm always down for cooking up a good meal or going out for something fresh.
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